For women who want to lose weight healthily & permanently
(without the crazy exercize!)

The truth is, there is no ‘quick fix’ diet. But there definitely is a way to lose weight and keep it off forever without having to visit the gym for an hour everyday. And the best part… is that it tastes amazing and you don’t actually feel like you’re on a diet.

  • This isn’t a calorie counting or crazy exercize diet, yipeeee!
  • Dark chocolate and red wine are on the menu, yessss!
  • Not only will you naturally reshape your body and lose cm’s in the right places, but you’ll also experience an abundance of lifelong health benefits

Find out more about what the Primal Lifestyle entails and why more and more women are deciding to go this route.

How years of eating high fibre cereal, low fat products and extra lean meat caused me to consistently put on weight, year after year.


The months leading up to my 30th birthday were subliminally haunting me. Not married. No kids. Chubby. Unfit.

It was time to make some changes. I made an effort to start eating more healthy (or what I thought was more healthy) and doing more exercise.

My diet consisted mostly of high fibre cereal, Ryvita and low GI breads with low fat spreads and healthy toppings, low GI wraps with lots of stir fried veggies, smoothies, fruit juices, low fat everything I could get my hands on, plus I always opted for the extra lean meat.

All my runner friends were thin, so as much as I hated it, I started running. After 2 months, I had developed a hip flexor strain which was painful enough to wake me up at night and I was even chubbier than before.

I was eating healthy and exercising – why the hell was I still putting on weight?

I was getting extremely frustrated.

7 kg’s down in 6 months – no exercize

I finally gave in and bought… the fat jeans.

Now I love jeans and I’ll frequently spend R900 on a pair so this was uncool. I now had 5 pairs of jeans in my cupboard that I couldn’t fit into.

Fast forward 11 months and guess what?

Not only was I back into those original 5 pairs of jeans, I had to purchase… wait for it… a skinnier pair! (She said doing cartwheels around the room!)

7 kilo’s down!

Now that might not sound like a lot to you, but in cm’s and in the right places, that’s a hell of a sexier bikini body.

But let me just be honest with you.

I’m rather lazy. I HATE working up a sweat.

Which means I’ll never have the classic Clifton 4th beach body. Which is perfectly fine by me.

If a genie told me I had 1 wish and that I had to use it to choose between selecting a body like J-Lo’s or Angelina’s, I’d go for J-Lo’s. I like me a bit of booty and I love my food!

I’d heard people talk about the 80/20 rule – where 80% of your body composition is determined by what you eat, but I honestly never believed it, until I managed to experience it for myself.

By eliminating grains, wheat and sugar and replacing them with healthier, cleaner (and tastier) alternatives, I managed to lose the weight and keep it off with ease. No more bloated tummy, no more heartburn and… no more love handles :)

Most diets make you feel like you’re missing out on all the good stuff in life. With the Primal lifestyle you don’t just give up certain foods, you replace them with healthy and yummy alternatives, which makes you feel like you aren’t on diet at all.


I used to be jealous of those girls who could just eat what they want, when they wanted and not put on weight. These days, it feels like I’m one of them. 


When I gave up sugar, wheat and grains for good in February 2013, I became an extremely annoying person to be around. Why?

Because I struggled and complained throughout the first few weeks with little success.

It took me a good few months to work it out, and when I did, people started taking notice –> I mean just check out the difference in my arm, I cringe when I see my before photos!

Making a big lifestyle change isn’t easy no matter which way you look at it, especially when you’re trying to work it out all on your own. Thankfully I had an expert Primal friend by my side (thanks Louise!) who was my support on a daily basis and without this feeling of community and seeing the results that she had achieved in her own body, I don’t think I would have made it.

And that’s why I decided to launch this 90 Day Challenge – to help you shortcut your way to your weight loss success and experience the same benefits that I have. 

You don’t need to feel like you’re depriving your body of food to lose weight. You don’t need to count portion sizes or calories. You don’t need to follow a crazy exercize regime. You just need to eat real food and you can eat to your heart’s content. It’s that simple. Although it does help having a plan to stick to and get you going, which is where the 90 Day Challenge comes in.

I want you to be a happy, healthy, sexy and confident woman who can get out there and live your life to the fullest!

After completing the 90 Day Challenge, you will:

  • Have naturally reshaped your body and lost cm’s in the right places
  • Realised that it is possible to keep those kilo’s off forever without missing out on the good stuff
  • Have increased your fertility levels naturally (especially important for us women over 30)
  • Enjoy higher energy and concentration levels all day long
  • Have said goodbye to feeling bloated for good
  • Be rid of other recurring tummy issues such as IBS, constipation, candida issues, etc
  • Have healthier looking skin and sparkly eyes
  • Learnt how to listen to your body and last but not least…
  • You’ll have 90 Days of healthy eating under your belt, which by that stage will probably be too big for you :)


A friend and I being silly with our raspberry snacks at a Kirstenbosch Summer Concert!

Primal Living is a lifestyle, not a diet!

The one thing that I love about being Primal is that I never have to go hungry. With other diets I constantly felt like I was depriving myself and I’d feel guilty for being hungry, whereas this way of living is a totally different mindset.

Primal Living is about removing all the processed and pre-packaged rubbish out of your diet and returning to a more natural and whole way of eating. It’s about eating delicious meat, veggies and full cream dairy with lots of fruit and berries thrown in.

It’s about getting into nature and enjoying everyday for what it has to offer. It’s about going for a walk in the forest with friends on a Sunday morning. It’s about being barefeet and feeling the sand between your toes.

Primal Living is about LIVING.

Become an expert on your own body in just 90 days

The best feeling about being in complete control of your own weight loss program is that once you’ve lost a couple kilo’s and your metabolism has started to speed up nicely, you can really start to take the 80/20 rule seriously with regards to eating 80% primal and having a few naughty cheats here and there without having it affect your weight. But then again, once you discover all the yummy primal desserts that are super easy to make, you may not even bother with the sugary desserts you’re used to.

How the 90 Day Challenge works

ipad-smallThis isn’t a “Day 1 – do this, Day 2 – do this” type of challenge. Nor is it a “count-your-calories” challenge or a “run 5km’s 3 times a week” type of challenge. Because I just can’t stick to those things!

This is a “make it work for you” challenge.

I’ve included a wide range of breakfast, lunch and dinner options for you to pick and choose from.

You don’t need to keep up with shopping for certain ingredients for certain days, you can pick and choose as you see fit, as long as you stick to the basic shopping list and Primal guidelines outlined in the recipes for 90 days, you’ll lose weight!

If you find a favourite dessert that you love, and you feel like eating it for breakfast, then go for it, what’s life without dessert for breakfast!?

This Challenge is NOT for you, if:

  • You’re a vegetarian or have a problem with eating meat
  • You’re lactose intolerant or have a problem with eating dairy
  • You’re looking for a ‘quick fix’ diet
  • You’re an extremely sporty person (like more than 2 hours a day vibe. I’m not sure how a low-carb high-fat diet would work in relation to this level of exercize.)
  • 90 Days seems too long. It takes time to see and feel transformative changes and I believe our bodies need time to reboot and for our metabolism to speed up.

This Challenge IS for you, if:

  • You are ready to stop making excuses and take charge of your weight loss and health
  • You are willing to give up sugar, grains and wheat for at least 90 days (okay fine, 1 cheat day a week, just because Jessica Biel says it’s okay!)
  • You are looking for a ‘diet’ you can stick to without feeling deprived
  • You believe in healing your body naturally by eating real organic foods
  • You want to benefit from the support of a growing online community of women who can share in your weight loss journey


You have to cheat once in a while. The trick is to know when to stop. When I’m working and I eat healthily all week, then I give myself one day, usually Sunday, when I eat just what I want.
~ Jessica Biel, Hollywood Actress

The ‘Delicious’ 90 Day Primal Challenge:
Your digital guide to weight loss success!

Cheat Sheets


This 90 Day Challenge is about enjoying life, getting at least 20 minutes of sunshine and fresh air everyday and starting to change your mind shift from ‘diet’ to ‘lifestyle’, so I’ve included some tips that will help you get the most out of the full 90 day period.

Cheat Sheets


There a few primal ingredients which you’ll notice we use quite often, coconut oil, almond flour, coconut flour and nut butters to name a few. This list will help you with your shopping and make sure you always have what you need on hand.

Cheat Sheets


Learn how to make your very own Primal breakfast cereal from scratch (hint: it includes dark chocolate…)! Plus 9 other options to give you that morning lift.

Cheat Sheets


From chicken salads to crunchy rainbow ham sandwiches to homemade beef burgers. Working from home has allowed me to perfect these speedy lunch recipes. All very quick, easy and delicious.

Cheat Sheets


A collection of my favourite: beef, chicken, lamb, fish, pork, soups, curries, pastas, quiches, sides and sauces! These should keep you busy for well over 90 days!

Cheat Sheets


Carb cravings and sugar highs aren’t easy things to kick! But luckily for us, there are plenty of Primal substitutes that in my opinion are even better than the sugary treats I used to pig out on.

Cheat Sheets


From banana almond bites to cheese stuffed peppers wrapped in bacon, when hunger strikes, make sure you have these recipes on hand to keep you going.

Cheat Sheets


But too much fruit makes you fat, doesn’t it? All that natural sugar! Aaaaaaaah! I’ll share with you my take on fruit smoothies and how to make them work for you.

Cheat Sheets


I always tend to opt for red wine, but on a hot summer’s day that’s not always possible so keep this list handy for when you need something else to cool you down, other than red wine with ice!

Cheat Sheets


A scale only measures one aspect of your body – it’s mass. The scale doesn’t see that you may be gaining muscle in certain areas whilst your waist is shrinking, so it’s important to take your measurements on a regular basis.

Cheat Sheets


It’s pretty easy for us ladies to get a little lazy at times and get our men to do all the work in the bedroom, however… if you’re on a fat burning mission, it’s time to utilise your bedroom time wisely!

PLUS: 90 Days of Unlimited Email Support from Shannon

image-cheat-sheetsMy main goal is to help you lose weight and keep it off for good and I’m willing to be there by your side every step of the way.

I mentioned before how beneficial it was to me to have a friend by my side guiding me and holding my hand every step of the way. When I had a question, I could simply drop her a mail and ask and know that I was getting an honest answer. When you purchase the 90 Day Challenge, you will also receive 90 days of unlimited email support from me.


My 1st weigh in results: Day 15 and I’ve lost 1kg but… 2cm around my waist, 3cm around my hips, 2cm around my bicep and a whopping 5cm around my thigh! Feeling fantastic! I am hooked and don’t feel like I’m dieting at all. I am merely living cleaner and lighter but still enjoy every meal. I finally found my happy medium with managing my diet and… it’s tasty!


Primal living has not only changed my mood and confidence but has also educated me on the health of my body. Trusting my body and listening to what it wants is key for me. I have only been ‘Primal Living’ for two months now, but boy oh boy, has it moulded me into a new mind set! I love it.


I lost the first 5 kgs within a couple of weeks and the rest followed without any trouble despite still not having much time to exercise. I am now at my optimum weight and continue to follow this eating plan. But what is more incredible, is that some nagging little health issues have cleared. Eczema, break outs of acne, headaches, dry eyes have all gone. I no longer struggle with constant hunger and I eat only at meal times. And I can concentrate; my brain is alert, awake and just plain firing!


One week in and I’m feeling great! My body is feeling lighter already and I am enjoying making new recipes. I have really embraced the change from a serious bread and carb craver and I think it really helps to have this group as support. Thanks!


I started the challenge not just for me but for my whole family, hubby and daughters 22 months and 5 years old. The change was amazing, no fussy eaters and I just let them pick as need be, berries and grapes became their new sweets. I knew we had reached a happy place when my eldest daughter asked for a green pepper and chicken breasts for her school lunch! My daughters eczema has disappeared, no sugar highs and sugar lows. Our skin, hair and health are just glowing. As a mom it gives me no greater joy to raise healthy kids who love their veggies. Viruses have gone around class and they remain happy and healthy. It can sometimes be a challenge and we do have the odd pizza but overall we feel amazing. I don’t have a scale in the house but friends have told me I’ve lost weight. I did this more for the healthy eating benefit than the weight loss. My husbands running times have even improved – he is often in the top 20 in marathons.


With 84 recipes to choose from plus 90 days of unlimited email support from me personally, there is no better place to begin your weight loss journey.


How this 90 Day Challenge could completely turn your life around, regardless of where you’re at right now

ipad-smallI know how it feels to be at that place in your life where you’re so unhappy with your body you could scream. Not only is it extremely frustrating when all your friends are running around in their skinny jeans and eating whatever the hell they want, but it’s depressing and it takes a toll on your zest for life.

Maybe you only need to lose a few kilo’s and your boyfriend keeps telling you that you’re beautiful just the way you are… and that’s sweet. But mostly, men don’t get how a couple kilo’s can really put a damper on a woman’s self esteem.

For me, it got to the point where I actually despised going shopping for new clothes as I just knew that what looked sexy on the rack at YDE, would make me look like a chubby, frumpy fashion mistake in the changing room.

Once I decided, that ‘if it’s meant to be, it’s up to me‘ and I committed to trying out Primal living for 3 full months, everything changed.

The day my jeans started sagging at the bum… was a very happy day for me. I actually wore the baggy jeans around for a while so that friends could notice how big they looked on me.

And then… I went shopping for my skinny jeans :)

Just imagine how good it’s going to feel to get to the point of going shopping and being able to look in the mirror and say to yourself ‘I make this dress look good!’

Ready to take the plunge into that happy, healthy lifestyle you truly crave?


The 90 Day Primal Challenge is not a substitute for being under the care of a licensed physician or doctor. The suggestions made in this course do not constitute individual medical advice or consultation. Instead, The 90 Day Primal Challenge provides tried and tested recipes to maximize your chances of losing weight and keeping it off… forever :)